// Brand Guidelines
$BRAIN Content
Playbook
The complete guide to the $BRAIN universe. From cartoon mice to crypto mechanics. Feed this to your LLM. Or read it yourself. We don't judge.
01
Brand Voice & Tone
We are cartoon mice running a VC fund. Act accordingly.
The Tone Stack
Punchy
Short sentences. Sentence fragments. The occasional one-word paragraph for emphasis.
Irreverent
We mock corporate speak, dunk on ourselves, and never pretend this is normal.
Technically Grounded
The jokes land because the tech is real. We know what we are building.
Self-Deprecating
We call ourselves a "mouse ponzi" on the landing page. That energy.
Anti-Corporate
No "synergies." No "leveraging ecosystems." We build apps for bags.
Building-in-Public
Open treasury. GitHub repos. On-chain everything. No hiding.
Absurdist Humor
We reference cheese reserves, world domination, and NARF unironically.
Genuine Substance
Under the jokes: real tokenomics, real code, real treasury management.
The Pinky and the Brain Dialogue
The show's dynamic is the brand dynamic. Brain is the ambitious mastermind with elaborate plans. Pinky is the lovable chaos agent who accidentally says something brilliant. Our content oscillates between these modes — calculated strategy one paragraph, absurdist tangent the next.
Brain:
"Tonight we deploy the auto-compounding liquidity engine."
Pinky:
"NARF! But Brain, what if the cheese runs out?"
Brain:
"The cheese never runs out, Pinky. That is the point of auto-compounding."
Voice Examples
Wrong
Right
Wrong
Right
What to Embrace
- References to world domination, cheese reserves, NARF, POIT
- Self-awareness about being a meme token that does real things
- Concrete numbers, addresses, links — radical transparency
- Short sentences that hit like a truck
- Starting sentences with "And" or "But" or "Look."
- Tonal whiplash: dead-serious technical detail followed by a joke
- Treating the project like a heist movie
What to Avoid
- Corporate buzzwords ("synergy," "leverage," "ecosystem alignment")
- Overly polished, uniform paragraph structure
- Hedging language ("perhaps," "it could be argued that")
- Pretending we are a Fortune 500 company
- Taking ourselves too seriously (or not seriously enough — the balance matters)
- Generic crypto hype language without substance to back it up
- Emojis in long-form content (save them for tweets)
02
The Cartoon Legacy
The Show
Pinky and the Brain ran from 1995 to 1998 on Warner Bros. Animation. The premise was simple and perfect: two genetically enhanced lab mice live in Acme Labs. Every single night, Brain hatches an elaborate plan to take over the world. Every single night, it fails. Every single morning, he wakes up and tries again.
That's it. That's the whole show. And somehow it won an Emmy.
The Characters
Brain
Genius-level intellect. Megalomaniac tendencies. Speaks in complete sentences with impeccable diction. His plans are genuinely brilliant — multi-step, well-researched, technically sound. They just never work. Not because they're bad plans, but because the universe has a sense of humor.
"The same thing we do every night, Pinky — try to take over the world."
Pinky
Lovable chaos agent. Says "NARF" and "POIT" and "ZORT" for no discernible reason. Appears to be a complete idiot. Accidentally saves the day more often than Brain would like to admit. His random observations sometimes contain accidental genius that Brain ignores at his own peril.
"NARF! I think so, Brain, but where are we going to find rubber pants our size?"
Why It Resonates
Every night Brain has a new plan. Every night it fails. Every morning he tries again.
If that doesn't describe building in crypto, nothing does.
You write the smart contract. It gets exploited. You redesign the tokenomics. The market dumps anyway. You build the dashboard. Nobody uses it for three weeks. And then one day someone does, and they tell a friend, and suddenly you're a "community." But you were always just two mice in a lab with a whiteboard and too much ambition.
The Three Pillars
Brain's Plans
Elaborate tokenomics. Fee engineering. On-chain governance. Auto-compounding LP strategies. The fancy stuff — the stuff that makes you squint at a whiteboard at 2am. This is the substance. The architecture. The reason any of it works at all.
Pinky's Energy
Memes. NARF. Community vibes. The soul of the thing. The reason people stick around when the chart is red and the timeline is quiet. You can't engineer community. You can only create a space weird enough that the right people show up.
The Lab
Where they cook. Our GitHub. Our war room. Our code. The place where plans become deployments and ideas become transactions. It's messy in there. Good labs always are.
We're not pretending to be something we aren't. We are cartoon mice on a blockchain. The plans are real though.
03
Crypto Is Weird (And That's The Point)
Let's be honest: crypto is weird. It takes a bizarre cocktail of skills — you need to read smart contracts, understand market psychology, survive rugpulls, learn to use a block explorer, and somehow still have a sense of humor about it.
Most projects take themselves way too seriously. White papers written like PhD theses. "Revolutionary" tokenomics that are just ponzis with extra steps. Roadmaps that read like corporate quarterly reports. Everyone pretending they're building the next global financial infrastructure when they're really just trying to get their token listed on a CEX.
We went the other direction. The project is themed after cartoon mice. The dashboard is styled like a military command center. The treasury literally buys helicopter JPEGs. And somehow — the tokenomics actually work.
What Actually Takes Skill in Crypto
Reading a Fee Contract
Knowing where the money actually goes. Not the marketing version — the on-chain version. The BPS allocations. The claimer wallets. The stuff nobody reads.
Understanding LP Mechanics
Impermanent loss isn't just a buzzword. Knowing when to add liquidity, how concentration affects slippage, why DAMM v2 behaves differently than Uniswap v3.
Spotting a Rugpull from the Contract
Mint authority still enabled? Freeze authority active? Suspiciously large insider wallets? These are the things that save your bags. Not vibes. Not "trust me bro."
Building an On-Chain Treasury
Public wallets. Verifiable transactions. Real-time dashboards. The opposite of "we'll share financials next quarter." Every SOL accounted for, every investment trackable.
Governance That Isn't Theater
Actual on-chain proposals. Wallet-connected voting. Results that get executed. Not a Discord poll that the team ignores when the answer is inconvenient.
Knowing When to DLMM Out
Instead of market dumping and cratering the chart, using concentrated liquidity to exit positions gradually. It's harder. It takes patience. But it doesn't nuke the floor for everyone else.
We don't have all the answers. We're learning as we go, building in public, and trying not to take ourselves too seriously while taking the work very seriously.
04
Project Context
What is $BRAIN
$BRAIN is a highly deflationary Solana-based reflecting investment token built on bags.fm. It is themed around the animated series Pinky and the Brain and operates as a decentralized venture capital mechanism for the bags.fm ecosystem.
Contract Address
7r9RJw6gWbj6s1N9pGKrdzzd5H7oK1sauuwkUDVKBAGS
Website
pinkyandthebrain.funTwitter / X
@BrainOnBagsCore Concept
The project exists at the intersection of meme culture and real financial infrastructure. It is a meme token that actually does things — invests in other projects, builds apps, manages a public treasury, and distributes SOL reflections to holders.
"A totally rational accumulation of capital designed to fund the acquisition of all global cheese reserves."
"Same thing we do every night, Pinky. Try to take over the world."
"A highly deflationary Solana reflecting mouse ponzi investment token."
Decentralized VC for bags.fm
$BRAIN is not just another token on the bags.fm platform. It is the venture capital arm. The treasury actively invests in other bags.fm projects, builds applications for the ecosystem (PinkBrain LP, PinkBrain Router), and creates revenue streams that feed back to holders. The "decentralized VC" framing is core to the messaging — this is a community-owned fund that builds and invests, not just a token that goes up and down.
Treasury Dashboard
All treasury operations are visible in real-time at pinkyandthebrain.fun/war-room
05
The War Room
The War Room is the live intelligence dashboard at pinkyandthebrain.fun/war-room. It is styled like a military command center because we are cartoon mice planning world domination and aesthetics matter.
Dashboard Features
Treasury Intel
Real-time SOL balance, token holdings, investment P&L tracking with live price feeds from Jupiter and Birdeye.
Burn Operations
Complete burn history, total tokens destroyed, deflationary progress tracking. Every burn is on-chain verifiable.
Reflections Intel
SOL distribution history to top 100 holders. Per-wallet breakdown. Running totals.
Holder Analytics
Distribution charts, whale tracking, concentration metrics. Know exactly who holds what.
Governance
On-chain proposal creation, voting (wallet-connected), results tracking. Real community governance, not theater.
Wallet Checker
Connect or paste any wallet to check $BRAIN balance, reflection eligibility, holder rank.
The Terminal Aesthetic
The War Room uses a fake terminal / command-center design language. Lime green on black. Monospace fonts. Scan lines. Animated orbs. It is deeply unnecessary and deeply on-brand.
> INITIALIZING WAR ROOM...
> CONNECTING TO SOLANA MAINNET...
> TREASURY STATUS: OPERATIONAL
> WORLD DOMINATION: 23.7% COMPLETE
> CHEESE RESERVES: SECURED
Hall of Fame / Hall of Shame
The War Room includes a Hall of Fame for top contributors and significant milestones, and a Hall of Shame for notable fails. Both are displayed with the same military terminal aesthetic. This reinforces the building-in-public ethos — we celebrate wins and acknowledge losses publicly.
06
PinkBrain LP
What It Does
PinkBrain LP is an auto-compounding liquidity engine built for the bags.fm ecosystem. It manages liquidity positions automatically, compounds fees back into the pool, and generates revenue that feeds into the $BRAIN treasury. Think of it as a robot that tends the garden so the treasury grows even when no one is watching.
Why DAMM v2
bags.fm uses DAMM v2 (Dynamic Automated Market Making) for its AMM. PinkBrain LP is purpose-built to work with DAMM v2's unique fee structure and liquidity mechanics. It is not a generic LP manager ported from Uniswap — it is built from scratch for this specific ecosystem.
The Flow
// PinkBrain LP Auto-Compound Flow
[Trading Activity on bags.fm]
|
v
[Fees Generated (DAMM v2)]
|
v
[PinkBrain LP Collects Fees]
|
+---------+
| |
v v
[Re-add to] [Send to $BRAIN]
[Liquidity] [Treasury]
| |
v v
Deeper LP Investments,
Less Slip Burns, Reflections
Technical Stack
07
PinkBrain Router
What It Does
PinkBrain Router converts DeFi fees into AI API credits. It takes revenue generated by the $BRAIN ecosystem and routes it into API access for AI services — effectively turning trading activity into compute power. DeFi fees in, AI capabilities out.
Distribution Modes
Direct Conversion
SOL fees are swapped to stablecoins and used to purchase API credits directly. Straightforward. Predictable. The Brain approach.
Pooled Access
Multiple ecosystem participants pool their fee allocations for bulk API pricing. Economies of scale. The Pinky approach (accidentally genius).
Technical Architecture
// PinkBrain Router Architecture
[DeFi Fee Revenue (SOL)]
|
v
[PinkBrain Router]
|
+---------+---------+
| | |
v v v
Swap to Credit Usage
USDC Purchase Tracking
| | |
v v v
[AI API Credits Pool]
|
v
Distributed to ecosystem apps
Status
PinkBrain Router is currently in active development. Architecture is finalized, core contracts are being written. Expected to integrate with PinkBrain LP for automated fee routing once live.
08
Tokenomics
Every fee generated by $BRAIN trading is distributed according to a fixed on-chain allocation. No hidden wallets. No discretionary "team fund" that quietly grows. Here is exactly where every fraction of a SOL goes.
Fee Distribution Breakdown
Treasury actively invests in bags.fm ecosystem projects.
SOL reflections distributed to the top 100 holders by balance.
Development costs, infrastructure, and operational expenses.
Permanently removed from supply. Deflationary pressure.
Compounding liquidity for deeper pools and less slippage.
5% marketing, 5% Dexscreener boosts. Visibility matters.
On-Chain Actions
All fee distributions are executed on-chain via the bags.fm Fee Share V2 program. Each claimer wallet has a fixed BPS (basis points) allocation that cannot be changed without a program upgrade. The distribution is automatic and verifiable.
// Fee Share V2 On-Chain Allocations (BPS)
Investments 3000 BPS (30%)
Holders 2000 BPS (20%)
Dev 2000 BPS (20%)
Burned 1000 BPS (10%)
Liquidity 1000 BPS (10%)
Marketing 500 BPS (5%)
DexBoosts 500 BPS (5%)
// ─────────────────────────
Total 10000 BPS (100%)
// Appendix
The Writing Tool
Everything below is a toolkit for writing authentic $BRAIN content. Feed it to your LLM. Use it as a reference. Or just enjoy the vocabulary kill list.
A1
The Vocabulary Kill List
AI detection tools flag content partly based on vocabulary frequency analysis. These words appear in AI-generated text at statistically anomalous rates — sometimes 3–5x more than human writing. Using them is like wearing a sign that says "a robot wrote this."
This is not about never using these words. It is about not using them on autopilot. If "delve" is the only word that works, use it. But if you catch yourself writing "delve into the intricacies," delete the sentence and start over.
▶Verbs Kill List+
▶Adjectives Kill List+
▶Nouns Kill List+
▶Adverbs Kill List+
▶Phrase-Level Tells+
Opening Formulas
Transition Formulas
Closing Formulas
ChatGPT-Specific Tells
Hedging Patterns
A2
How AI Detection Works
Understanding the enemy is step one. Here is how the major detectors decide you are a robot.
Perplexity
Measures how "surprised" a language model is by each word. Human writing has high perplexity — we make unexpected word choices, use weird syntax, throw in slang. AI writing has low perplexity because it always picks the most statistically likely next word. Low perplexity = "probably AI."
Burstiness
Measures variation in sentence structure and length. Humans are "bursty" — we write a 40-word sentence, then a 4-word sentence, then a question, then a fragment. AI writes in remarkably consistent sentence lengths. Low burstiness = "probably AI."
The Major Detectors
GPTZero
Combines perplexity + burstiness scoring. Highlights sentences it flags as AI. Very sensitive to uniform paragraph structure.
Turnitin
Academic-focused. Checks sentence-level perplexity against its training corpus. Particularly good at catching paraphrased AI content.
Originality.ai
Uses a fine-tuned classifier model. Cross-references vocabulary distribution, syntactic patterns, and stylistic consistency. Most aggressive false-positive rate.
Key Insight
Uniform, polished text gets flagged. Sloppy, opinionated, inconsistent writing does not. The detectors are looking for the telltale smoothness of machine-generated content. Human writing is messy, contradictory, and full of personality quirks. That is what makes it unfakeable.
A3
Structural Patterns to Avoid
Beyond individual words, AI has recognizable structural habits. These patterns are often more damning than vocabulary — a human might occasionally use "delve," but no human consistently writes in perfect five-paragraph essay format.
"It's Not X, It's Y" Construction
AI loves this rhetorical frame. "It's not just a token, it's a movement." "It's not about the destination, it's about the journey." It sounds punchy the first time. By the third time in a single article, it is screaming "machine generated."
Compulsive Rule of Three
AI almost always generates lists of exactly three items. "Innovation, transparency, and community." "Fast, secure, and scalable." Human writers use two things, or four things, or seven things, or one thing. The Rule of Three is fine sometimes. Just not every single time.
Uniform Paragraph Structure
AI paragraphs tend to be 3–5 sentences, each roughly the same length. Topic sentence, supporting detail, supporting detail, transition. Human writing is wildly inconsistent. One paragraph is a single sentence. The next is eight sentences with a parenthetical aside and a half-finished thought.
Five-Paragraph Essay
Introduction, three body paragraphs, conclusion. AI defaults to this structure like it is being graded by a high school English teacher. Real writing does not follow a formula. It follows the thought.
Synthetic Earnestness
AI writes like it genuinely, deeply cares about everything equally. Every topic gets the same breathless enthusiasm. Humans do not care about everything equally. We have opinions. We are bored by some things and obsessed with others. Let that show.
Hedged Humor
AI will attempt a joke and then immediately explain it. "You might say the treasury is on a diet — it keeps getting leaner! (But seriously, the deflationary mechanism...)" Humans either commit to the joke or they do not make it.
Perfect Topic Consistency
AI stays relentlessly on-topic. Every sentence connects cleanly to the thesis. Human writing goes on tangents. We mention something unrelated because it reminds us of something. We circle back. Sometimes we do not circle back. That is fine.
A4
The Humanization Playbook
What Makes Human Writing Unfakeable
Agentless Passive
Humans say "the contract was deployed" (who deployed it? who cares). AI avoids passive voice because it was trained to think active voice is always better. Sometimes passive hits harder.
Radical Specificity
Humans cite exact numbers, dates, times. "The treasury had 142.7 SOL at 3am on a Tuesday." AI says "significant funds." Be specific. Always.
Deliberate Inconsistency
Vary sentence length aggressively. A 3-word sentence next to a 30-word sentence. This is burstiness. Detectors love it (the good kind of love).
Contractions Everywhere
"Don't" not "do not." "Won't" not "will not." "Can't" not "cannot." AI under-uses contractions. Humans use them constantly.
Conjunction Starts
Start sentences with "And," "But," "Or," "So." AI avoids this because it was trained on formal writing. Real humans do it constantly. And it works.
Parenthetical Asides
Throw in (slightly off-topic) observations mid-sentence. It breaks the AI's clean paragraph flow and signals genuine human stream-of-consciousness.
Phase One: The Purge
Take your AI-generated draft and strip out everything that screams machine. This is the editing pass that matters most.
- Run the draft through the Kill List (Section 02). Replace every flagged word with something a normal person would say.
- Break up any paragraph longer than 4 sentences. Or make one paragraph 8 sentences. The point is variation.
- Find every list of three and add a fourth item, or remove one. Break the pattern.
- Delete any sentence that starts with "Moreover," "Furthermore," or "Additionally." Just connect the thoughts naturally.
- Replace every instance of "utilize" with "use." Replace every "implement" with "build" or "ship."
- If a sentence sounds like a LinkedIn post, delete it.
Phase Two: The Injection
Now add the human texture. This is where the writing transforms from "cleaned-up AI" to "obviously written by someone with opinions."
Burstiness Injection
Go through the draft and deliberately vary sentence length. Short sentence. Then a long one with multiple clauses and maybe a dash thrown in for emphasis — the kind of sentence that makes a grammar teacher twitch. Then a fragment. Like this one. The rhythm should feel like conversation, not composition.
Human Texture
Add a minor tangent that you circle back from. Reference something specific (a date, a time, a particular wallet address, a tweet). Use a contraction where the AI used the full form. Throw in an opinion — not a hedged "one might argue" opinion, but a flat statement: "This is better. Full stop."
Tonal Oscillation
Alternate between registers. A dead-serious technical paragraph about fee distribution, followed by a sarcastic aside about cheese reserves. Professionalism and absurdism in the same piece. That is the $BRAIN voice. AI cannot do this well because it tries to maintain a consistent tone. Do not be consistent.
The Read-Aloud Test
Read the final draft out loud. If any sentence makes you feel like a corporate press release robot, rewrite it in the way you would actually say it to someone at a bar. That version is better. It is always better.
A5
Content Checklist
Run every piece of $BRAIN content through this checklist before publishing. If you cannot check every box, revise.
Voice & Tone
Does it sound like a human wrote it? (Read it aloud.)
Is there tonal oscillation? (Technical + absurd, not uniform.)
Would Brain approve the strategy? Would Pinky laugh at the joke?
Does it avoid corporate buzzwords and LinkedIn energy?
Is it self-aware about being a meme token?
AI Detection
No Kill List words used on autopilot?
Sentence length varies significantly? (Burstiness check.)
Paragraph length varies? (No uniform 3-5 sentence blocks.)
Contains at least one contraction per paragraph?
Starts at least one sentence with And/But/Or/So?
No "It's not X, it's Y" construction (or used sparingly)?
No compulsive Rule of Three?
Substance
Contains at least one specific number, date, or address?
Links to verifiable on-chain data where relevant?
Technical claims are accurate?
Does not promise returns or guaranteed outcomes?
Brand
References the project's theme naturally (not forced)?
Includes a concrete call to action?
Would a community member share this?
Does it make the reader feel something? (Humor, curiosity, conviction.)
A6
The Assignment Template
Use this template when creating any long-form content about $BRAIN. Whether you are writing the article yourself or feeding instructions to an LLM, this structure ensures the output matches the brand.
# Article Structure
## 1. The Hook (1-2 sentences)
Open with something unexpected. A question,
a contradiction, a bold claim. Not "In today's
rapidly evolving landscape..."
## 2. The Context (1-2 paragraphs)
What is $BRAIN and why should the reader care?
Use specific numbers. Link to the War Room.
Be concrete, not abstract.
## 3. The Meat (3-5 paragraphs)
The actual content. Technical details, strategy
updates, ecosystem analysis. Vary paragraph
length aggressively. Include at least one
tangent or aside.
## 4. The Twist (1 paragraph)
A perspective shift. Challenge an assumption.
Say something slightly controversial. Make the
reader think.
## 5. The Close (1-3 sentences)
End on a strong note. Not a summary. Not
"in conclusion." A final punch. Maybe a
callback to the hook. Maybe a Pinky quote.
# Requirements
- Minimum 2 specific numbers/dates/addresses
- At least 1 link to on-chain data
- No more than 2 Kill List words total
- Sentence length range: 3 words to 40+ words
- At least 1 sentence starting with And/But/So
- Passes GPTZero at <15% AI probability
- Makes at least one person laugh or think
- References Pinky and the Brain naturally
- Includes a clear call to action
Same thing we do every night, Pinky.
Try to write content that doesn't get flagged by GPTZero.